Advantage Solutions Web Analytics Analyst (REMOTE) in Boston, Massachusetts
Web Analytics Analyst
The Web Analytics Analyst is responsible for tracking and analyzing customer engagement activity for our clients. The ideal candidate has experience analyzing website data and delivering insights that target areas of opportunity for driving the business. As a result, they will be a key contributor to our client’s growth success in our agency’s dynamic environment.
The successful candidate is a seasoned analytics specialist with rich experience supporting digital marketing initiatives across multiple channels and platforms to help drive engagement, leads, sales and loyalty. In this role, you will collaborate with internal stakeholders such as web development, UX, account, SEO, and digital product teams to optimize the efficiency and effectiveness of tagging strategy and clean data collection. Most of all, this person will be highly skilled transforming data into actionable insights that doesn’t simply state facts but establishes what should/needs to be done to achieve a better result.
Bachelor’s degree in Information Systems, Mathematics, Computer Science, Marketing, Business, or a related field
Google Analytics or equivalent certification
Google Tag Manager or equivalent certification
Experience in E-Commerce and Digital Marketing
Working knowledge of Google Looker Studio
Heat mapping tools such as Crazy Egg, Full Story, Hot Jar
Perform data analysis and provide ad hoc reports to clients on web usage, user engagement, and behavioral analytics on websites and digital marketing campaign
Conduct deep dive analysis for digital marketing programs such as email, paid search, organic search, display, affiliates, leveraging data from multiple sources
Create and maintain dashboard reporting that are clear and concise and identify patterns and trends in the results with recommendations for results-driving changes
Help determine the design and implementation of website/web product analytics tracking, tagging, and targeting
Maintain analytics and tag management platforms across multiple channels
Identify bugs and erroneous analytics tags and move them to resolution
Collaborate with teams to build solutions for measurement and analysis, helping to develop KPIs and relevant measurement frameworks
Recommend and create tests geared towards improving conversion rates on client websites
1-2 years of experience working in Google Analytics, or equivalent, on an e-commerce and/or digital marketing analytics domain
Specific experience in using Google Analytics, GA4 preferred, to perform deep dive analysis, providing clear and actionable insights to move businesses forward
Expertise is Google Tag Manager, or equivalent, in creating and maintaining tagging for websites
Excellent Microsoft Excel skills
Expertise in creating and maintaining dashboards and transforming data from multiple sources
Ability to present complex information in an understandable and compelling manner
Experience reporting A/B testing
Strong interpersonal and communication skills that help to build rapport with clients and internal teams to communicate findings clearly and effectively.
Passion for learning with an inherent drive to test new things
Demonstrated ability to manage multiple projects simultaneously and lead them successfully to completion.
Proven ability to build trust and become a respected team player
Talent for analyzing and assessing organizational needs and providing solutions accordingly
Detail-oriented and operationally-focused approach to work
Propensity to take initiative
Desire to continually strive to improve work and welcome open dialog / feedback
About AMP Agency
AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, Seattle and Los Angeles. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.
AMP Agency is committed to Diversity, Equity and Inclusion. AMP is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. AMP Agency does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age or other legally protected status. We prohibit harassment of applicants and employees based on any of these protected categories.
The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.
Essential Job Duties and Responsibilities
Marketing Campaign Performance Measurement: Identify key metrics needed to deliver on goals, lead the collection and analysis of data needed to measure key performance indicators.
Reporting & Analysis: Provide initial analyses of target consumer behavior, conversion data, and consumer journeys. Present to internal teams and clients with recommended strategies across marketing channels to continuously improve ROI.
Model development: Create proprietary analytic models and measures of marketing programs to lead development of ROI and attribution models, and educate internal team and clients on modeling build process, application and business implications.
- This position does not have supervisory responsibilities for direct reports
- This position does not have guidance or mentoring responsibilities for indirect reports
Travel and/or Driving Requirements
- Travel and Driving are not essential duties or functions of this job
The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job
Education Level: (Required): Bachelor's Degree or equivalent experience
Field of Study/Area of Experience: Marketing, Sales and/or Replenishment Analytics
Environmental & Physical Requirements
Office / Sedentary Requirements
Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.
Additional Information Regarding The Company Job Duties and Job Descriptions
Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.
The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
Job Locations US-MA-Boston
Primary Posting Location : City Boston
Primary Posting Location : State/Province MA
Primary Posting Location : Postal Code 02101
Primary Posting Location : Country US
Requisition ID 2023-427253
Position Type Full Time
Category Professional: (IT, Finance, Legal, HR, Talent Acquisition, Administrative, Customer Service)
Minimum USD $60,000.00/Yr.
Maximum USD $65,000.00/Yr.