Advantage Solutions Manager Digital Marketing in Minneapolis, Minnesota
MANAGER DIGITAL MARKETING
Successful brands reach the right people, with the right message (or experience!), at the right time and place — It’s why everything we do starts with people. As an Manager Digital Marketing, you’ll wear multiple hats to activate each of these pillars—understanding audiences, competitors, all while keeping up with the speed of culture; bringing powerful insights to help influence great creative; and planning campaigns and go-to-market strategies to ensure we reach & engage our client’s audiences.
Ultimately, you’ll drive brand affinity and engagement by identifying, inspiring, and connecting passionate communities of people who share a common belief or purpose with the brands that SixSpeed represents.
*Although our Minneapolis office is accessible, we are open to hiring fully-remote candidates for this position.
THE TASK AT HAND:
Develop research plans and conduct in-depth digital ecosystem analysis to uncover unique insights and make informed strategic decisions
Manage, train, and inspire a growing engagement strategy department
Must respect, understand, and flawlessly execute qualitative and quantitative methods and able to extract meaning from data
Study our clients, their industries and their competitors to provide insights and strategic recommendations to clients and internal teams
Recommend the most appropriate types of media to use, as well as the most effective time spans, cost schedules and locations
Make and maintain good contacts with media owners, such as newspapers, magazines and websites
Evaluate the effectiveness of creative to inform future work and proofread content before release
Be an expert of the ever shifting marketing landscape to proactively discover industry best practices and unique engagement strategies
Help identify areas of growth for the Strategy Team and future engagement capabilities
Lead planning, resourcing and execution of Engagement Strategy Team projects in tandem with AM/PM teams and the Director of Strategy
Be an integral part of agency development by discovering industry best practices, trends, and new strategies & tactics
Assist in the development and execution of SixSpeed marketing and content planning
Support Director of Strategy and other stakeholders in new business efforts with strategic approaches and relationship development
Effectively communicate engagement team value, approach and capabilities to both clients, partners, and coworkers
Understand strategic marketing frameworks, how to apply them, and the ability to effectively teach them to others
WHO ARE YOU:
You preferably tout a degree in the realm of Marketing, Business, or Communications
You have 4-6 years of experience in marketing or advertising, preferably in cross-channel media or digital strategy environment
Detail-oriented, passionate, motivated, ambitious, resourceful, professional, and a critical thinker
Organized, open-minded, and capable of delivering tangible results in a fast-paced and creative environment
Endlessly curious— you’re someone who loves to learn, observe, and understand the people and things that surround us
You’re someone who can flex both analytical and creative thinking
An unwavering passion for understanding people, and an unstoppable drive to bring the best work to life
Impressive expertise in the digital & marketing world – you keep a pulse on what’s happening, and you offer smart POVs on * how businesses should adapt accordingly
Excellent analytical skills and strategic thinking – you’re strong on both IQ and EQ, as adept at reading data for insights as you are at reading clients for feedback
Proven leadership and management training – you’re known for your ability to coach and develop talent, inspire and drive change, and bring varied groups together to collaborate effectively
Strong communication and presentation skills – you’re articulate, straightforward and engaging
WHO WE ARE:
SixSpeed is an Integrated marketing and Brand Experience Agency focused on working with outdoor adventure and lifestyle brands. We pride in collaborating with clients who are as passionate as us in serving active and passionate communities. We are driven, genuine, fearless, spontaneous, positive and hard working. These are the qualities of a SixSpeeder we hold with the highest regard. We make ourselves indispensable to our teams by tackling challenges head-on and crossing the finish line together.
SixSpeed is a division of Advantage Solutions.
The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.
The Manager Digital Marketing oversees a cross functional team of marketing coordinators, marketing strategists and senior marketing strategists in charge of pay-per-click ad campaigns that drive sales on various e-commerce sites. This role ensures the successful execution of campaigns for clients, which includes assigning duties and overseeing the quality of work performed by direct reports.
This role requires a strong understanding of paid search and performance marketing to effectively drive day-to-day tactical execution of the campaigns and continually exceed client expectations. To be successful in this position, an individual must be able to identify performance expectations, give constructive feedback, and present thought leadership to identify growth opportunities across the business.
Essential Job Duties and Responsibilities
o Oversee a team of Digital Marketing Coordinators, Digital Marketing Strategists and Senior Digital Marketing Strategists
o Appropriately delegate to maintain a reasonable and balanced workload for all direct reports
o Determine the appropriate time to bring on new team members, conduct the interview process, and maintain responsibility for hiring and corrective actions when necessary
o Identify performance expectations, give timely and constructive feedback, and conduct formal performance appraisals and goals sessions for direct reports
o Participate and lead team, department and agency training sessions
o Help inform and prioritize our service offerings by regularly collecting feedback and providing input on how to improve our business strategies
o Ensure the campaign management team is delivering the desired outcome for our clients and that each client’s satisfaction is maintained
o Support direct reports in troubleshooting issues that arise with campaign execution
o Communicate at risk campaigns or client situations to manager and appropriate stakeholders
o Manage and continually improve reporting for all campaigns
o Provide strategic direction on client calls
o Proactively identify growth opportunities within existing clients for additional partnerships and service offerings
o Cultivate and maintain a positive relationship with retailer and vendor partner managers
New Technology Implementation
o Work with Manager(s) to develop and plan strategies for testing new technology prior to full-team rollouts, including reporting out on performance and evaluating potential obstacles around implementation (process and financial)
o Lead operational training initiatives to introduce new technology to wider team, including post implementation quality assurance, troubleshooting and optimization management
o Help provide strategy and direction for the technology and reporting efforts that should be implemented by team to improve performance
o Maintain and develop best practices for running a team of paid search experts
o Partner and collaborate with other teams and agencies to identify areas for process improvement, centered around delivering client value and success
- Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources
- May delegate work of others and provide guidance, direction and mentoring to indirect reports
Travel and/or Driving Requirements
Travel is not an essential duty and function of this job. Driving is an essential duty or function of this job.
Travel up to 20 %
Minimum Qualifications The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job
Education Level: (Required): Bachelor's Degree or equivalent experience
Field of Study/Area of Experience:
3-5 years of experience in Digital Marketing, eCommerce or related field, preferably in an Agency environment and with prior management experience
Skills, Knowledge and Abilities
• Strong prioritization skills
• Good interpersonal skills
• Ability to work effectively with management
• Ability to direct, lead, coach and develop people
• Ability to handle pressure and be professional under pressure
• Understands the perspective of clients and can turn their priorities and strategy into positive initiatives
• Proven track record of success in every role
• Action-oriented and results-driven
• Ability to exude confidence with and gain trust of clients and internal business partners and staff; experience and comfort with executive level client interactions
• Skillfully and effectively engages, motivates, and leads others
• Excellent presentation skills
• Extensive understanding of the paid search and media industry
• Outstanding written and oral communication skills
• Comprehensive technical skills to include being proficient in Microsoft Office suites
Environmental & Physical Requirements
Office / Sedentary Requirements
Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.
Additional Information Regarding Advantage Solutions Job Duties and Job Descriptions
Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.
The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
Job Locations US-MN-Minneapolis
Primary Posting Location : City Minneapolis
Primary Posting Location : State/Province MN
Primary Posting Location : Country US
Requisition ID 2021-398202
Position Type Full Time
Category Professional: (IT, Finance, Legal, HR, Talent Acquisition, Administrative, Customer Service)