Advantage Solutions Digital Paid Search Manager - Remote in Tampa, Florida
Digital Paid Search Manager
We are looking for a strong Digital Paid Search Manager to serve as the primary client lead for paid search programs, managing all tactical aspects of running campaigns, as well as client-facing communication. This person has a deep understanding of Kenshoo, Google AdWords, Microsoft AdCenter & Google Analytics and strong knowledge of how to utilize bid management tools to facilitate campaign trafficking, optimization and reporting. Additionally, this person has experience in forecasting and managing to forecast with the ability to monitor and analyze reporting metrics, provide daily optimizations and produce high-level strategic insights based on the client’s goals.
Team-player mentality with an analytical mind, passion for learning and strong communication skills are a must
Ability to lead client relationships independently and manage Associates where needed for ongoing support
4+ years of hands-on experience as a full-time Search Engine Marketing professional; agency experience required
A strong understanding of the importance of working to tight deadlines
Ability to work independently, manage and prioritize time effectively
Strong proficiency in Excel
Bachelor’s Degree required
The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.
Essential Job Duties and Responsibilities
Drive day-to-day tactical execution of the campaigns based on client expectations
Utilize paid search accounts to enhance SEM campaigns
Create advanced SEM/SEO strategies based on web site analytics and campaign data
Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns
Develop campaign strategy (with supervision) to guide initiatives that will accomplish client’s campaign goals
Create campaign reports and present to client on a regular basis
Review and analyze client’s sites for areas that need to improved, deleted, or revised
Review and analyze client’s paid search campaigns for improvements in key performance indicators such as cost per click
Prepare detailed strategy reports.
- This position does not have supervisory responsibilities for direct reports
- May delegate work of others and provide guidance, direction and mentoring to indirect reports
Travel and/or Driving Requirements
Travel is an essential duty and function of this job. Driving is not an essential duty or function of this job.
Travel up to 10%
Education Level: (Required): Bachelor's Degree or equivalent experience
Field of Study/Area of Experience:
2-4 years of experience in Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution
Skills, Knowledge and Abilities
Ability to work autonomously and demonstrate self-started qualities and to research PPC issues and formulate tangible solutions
Successfully fulfill the client’s strategy by creating clear deliverables and recommendations
Mastered understanding of reported metrics and what they mean
Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
Proven ability to manage multiple projects, drive hard to completion, and deliver effective results
A working understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution
Experience with Paid Search Platforms like Marin, DS3, Certification a plus
Google Certification (Fundamentals), Analytics and Adwords Certification
Advanced computer skills, proven proficiency in Excel and PowerPoint
Good written communication and verbal communication skills
Strong written communication and verbal communication skills
Excellent written communication and verbal communication skills
Excellent customer service orientation
Good interpersonal skills
Strong prioritization skills
Analytical and research Skills
Ability to exercise sound judgment
Ability to make oral presentations
Ability to gather data, to compile information, and prepare reports
Ability to ensure a high level of service and quality is maintained
Well-organized, detail-oriented, and able to handle a fast-paced work environment
Track record of building and maintaining customer/client relationships
Flexible and adaptable, able to change and alter according to changes in projects or business environment
Ability to work independently and prioritize duties with minimal supervision, in order to meet deadlines
Ability to complete multiple duties with accuracy shifting from one to another with frequent interruptions and competing deadlines
Basic computer skills including familiarity with Word, Excel, and Internet usage
Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers
Intermediate level knowledge of PC software applications and strong understanding of PC operating systems
Environmental & Physical Requirements
Office / Sedentary Requirements
Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.
Additional Information Regarding The Company Job Duties and Job Descriptions
Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.
The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
Job Locations US-IL-Chicago | US-TX-Dallas | US-TX-Austin | US-TX-San Antonio | US-FL-Tampa
Primary Posting Location : City Chicago
Primary Posting Location : State/Province IL
Postal Code 75202
Primary Posting Location : Country US
Requisition ID 2021-331152
Position Type Full Time
Category Creative & Product Services