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Advantage Solutions Specialist Digital Marketing_Canada in Toronto, Ontario


Specialist Digital Marketing

Background & Purpose of the Job

Digital Commerce is the biggest retail disruption in a generation, and leading CPGs are putting Digital Commerce at the heart of their strategies. Committed to win in this space, Unilever is looking for a Senior Associate – Digital Commerce Content and Merchandising Specialist.

Unilever’s portfolio includes iconic brands such as Dove, AXE, Ben & Jerry’s, and Seventh Generation, and on any given day, over 2 billion people use our products around the world. Accelerating Digital Commerce is at the center of Unilever’s global growth strategy. As you’ve seen in the news, Unilever is serious about building new capabilities and establishing direct consumer connections with brands like Dollar Shave Club, Dermalogica, Schmidt’s, and OLLY joining the Unilever family. To expand our marketing prowess to be best-in-class within Digital Commerce, we are looking for an experienced merchandising specialist develop, lead, and execute the content for our Digital Commerce platforms.

In this role, you will make a real impact both on business results and driving Unilever’s evolving marketing strategy. Would you like to be a key contributor in Unilever’s mission to drive Digital Commerce.

What You’ll do :

  • Responsible for day-to-day merchandising activities.

  • Assist with the end-to-end set up of all products on e-retailer and D2C sites. Own and lead creation of PDPs, by actively crafting and optimising SPRINTS with agencies, including confirmation of images, copy and product tagging (wherever necessary).

  • Ensuring PDP accuracy, including imagery, copy, crosslinks, and product recommendations.

  • Analyze and interpret data to identify trends performance against set KPIs.

  • Assist the Digital Commerce Content Manager in reporting against these set KPIs.

  • Partner with Digital Commerce Content Junior Associate to manage on-site search optimizations; update search terms on an ongoing basis to maximize relevance and conversion.

  • Optimize and ensure products are properly categorized, assorted and assigned product attributes.

  • Assist in Identifying, developing, and recommending new ways of working to capture growth for Unilever brands in the fast-moving e-grocery and digital landscape.

We have :

  • Unilever’s global mission to make Sustainable Living commonplace. Sourcing responsibly, reducing environmental impact, enhancing livelihoods. Read about it here ( .

  • Autonomy – so you’re empowered to take decisions quickly and independently.

  • A super-fun team that enjoys spending time together – on and off work. And we’re not just saying that. We really like each other.

You have :

  • 3-5 years in a similar Digital Commercemerchandising role

  • Sense of urgency, flexibility, ability to multi-task

  • Strong organization skills and attention to detail

  • Strong technical abilities, with strong Microsoft excel skills

  • Strong analytical skills, with an emphasis on spreadsheet applications

  • Open-minded and positive attitude with the ability to partner cross-functionally and grow relationships background would be ideal

  • Ability to resolve problems with a resilient disposition

  • Ability to manage multiple priorities and deliver projects on time and within budget.

  • Must be flexible, work well independently, and have a team-oriented approach

  • Experience in CPG, Retail, eCommerce and/or tech companies an asset.

  • Ability to take initiative and ownership for business.

  • Knowledge of key marketing channels such as SEO, SEM, Email, Affiliates, Display is a plus.

  • Bachelor's degree with a focus on Business, Marketing, Economics, Operations or similar field

What We Can Offer You

Culture for Growth ( | Top Notch Employee Health & Well Being Benefits ( | Every Voice Matters ( | Global Reach ( | Life at Unilever ( | Careers with Purpose ( | World Class Career Development Programs ( | Check Out Our Space ( | Focus On Sustainability (

By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.

Please note: as part of the job application, you will be asked to complete pre-screening questions. Completion of the pre-screening questions are mandatory in order to be considered. Please allow yourself plenty of time to complete both the application and pre-screening questions. If the pre-screening questions are partially answered or not at all, it will adversely affect the progress of your application. Please be aware that you will have to complete the pre-screening questions at once as you will be unable to return to it later.

Unilever is an equal opportunity employer. It prohibits discrimination based on age, colour, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. Unilever is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.


Advantage Sales and Marketing LLC dba Advantage Solutions is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. Advantage Solutions services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Position Summary

eCommerce is the biggest retail disruption in a generation, and leading CPGs are putting digital eCommerce at the heart of their strategies. The Specialist Digital Marketing will lead and drive our Brands within eCommerce. Associate will develop, lead and execute content creation and implementation on our customers websites and will make a real impact both on business results and driving sales through this evolving marketing strategy.

Essential Job Duties and Responsibilities

• Key stakeholder in delivering the Perfect Store Online KPIs and +90% Consumer Experience content scores for our product assortment resulting in better experiences on our customers websites.

• Auditing customers websites to ensure that our product content has been properly deployed according to vendor-specific requirements and client best practices.

• Maintain product content within Client’s internal content management system ensuring that all content is up to date and accurate.

• Identify and share opportunities for product merchandising improvements with our customers which will increase our onsite visibility and lead to increased conversions.

• Optimizing and driving performance through organic search on customers websites to ensure our products are present when consumers are searching for them.

• Trouble shooting and resolving any technically issue that many arise for product content, buy it now and ratings & reviews.

• Developing POV’s on new product technologies, capabilities, and process enhancements with our customers.

• Guide the brand teams to building best in class content and creative that meets the global standards.

• Manage sprint rollouts of content creation process between multiple internal and external stakeholders to ensure timely completion and launch of content.

• Assist with documentation of processes and procedures to ensure we are working efficiently and effectively at building best in class digital and mobile merchandising experiences.

• Revise search keyword lists regularly to be relevant with consumer trends.

• Responsible for all buy it now buttons being active on our brand websites and ensuring the retailer feeds is up to date so we can drive to purchase when a consumer is wanting to purchase.

Supervisory Responsibilities

Direct Reports

  • This position does not have supervisory responsibilities for direct reports

Indirect Reports

  • May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

  • Travel and Driving are not essential duties or functions of this job

Minimum Qualifications The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

Education Level: (Required):University Degree (Canadian) Or equivalent experience

Field of Study/Area of Experience:Business, Marketing, Economics, Operations or similar field.

2-4 Years of experience in eCommerce online merchandising including but not limited with online content creation, management, deployment, and system integrations.

Experience in CPG, Retail and/or Tech a plus.

Experience with Agile and Sprint based ways or working is a plus

Skills, Knowledge and Abilities:

Excellent Written & Verbal Communication Skills

Excellent Customer Service Skills

Ability to Ensure High Levels of Service & Quality are Maintained

Ability to Work Independently & Prioritize with minimal supervision, in order to Meet Deadlines

Track Record of Building & Maintaining Customer/Client Relationships

Well Organized, Detail Oriented, & able to Handle Fast Paced Work Environment

Research & Analysing Skills

Environmental & Physical Requirements

Office / Sedentary Requirements

Typically, requires the abilty to sit for extended periods of time (66%+ each day), ability to hear telephone, ability to enter data on a computer and may require the ability to lift up to 10lbs.

Additional Information Regarding ASM Job Duties and Job Descriptions

The Company is committed to providing equal opportunity in all employment practices without regard to race, nation or ethnic origin, colour, religion, age, sex (including pregnancy and childbearing), sexual orientation, marital status, family status, physical or mental disability or pardoned criminal convictions, or any other category protected by law.

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Employee understands that neither the provision of the Job Description nor any representation in this document creates a guarantee or contract of employment for any specified period of time or changes the nature of Employee’s employment, which can only be modified in a writing signed by the CEO.

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

The Company welcomes and encourages applications from people with disabilities. The Company will provide reasonable accommodations, accessible formats and communication supports upon request to persons with disabilities who take part in all aspects of the recruitment and selection process. If you require accommodation in connection with the application process, please contact: Recruiter, Talent Acquisition, for external applicants, or, a Supervisor for internal applicants.

Job Locations CA-ON-Toronto | CA-ON-Mississauga

Position Type Full Time

Postal Code M5B 2L7

Requisition ID 2023-428224

Category Client Services/Account Management