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Advantage Solutions Associate Director, Communications Strategy in United States

Summary

You’re a true “T-shaped” strategist, well versed in the core principles of strategic planning, but able to go deep when it comes to B2B product marketing. You love putting your brain to work understanding audience behavior, crafting full ecosystem marketing programs, and developing go-to-market strategies that move the needle on business goals.

Ringing true? Great! Because AMP is looking for a Senior Product Marketing Strategist to lead strategy on AMP’s B2B and SaaS accounts.

Core Responsibilities:

Audience Intelligence

  • Performs primary and secondary research on customer and consumer emotions and behaviors including social listening, data analysis, interpreting results and synthesizing recommendations.

  • Conducts audits to identify the gaps and uncover insights to inform creative messaging and channel roles.

Product Positioning and Messaging

  • Defines and/or refines positioning and messaging for product lines within a larger brand portfolio, refining based on channel and audience nuances

  • Leads in building sales enablement collateral and resources that clearly outline product value proposition and features.

Ecosystem and Go-To-Market Planning

  • Develops go-to-market plans including channel strategies and communication frameworks to drive demand, lead-generation and revenue.

  • Helps contribute to our client’s overarching strategy by developing audience journeys, messaging plans, and designing marketing ecosystems, touchpoint strategies, and roadmaps that drive client KPIs

  • Partners with the account management, media and creative teams to drive strategy, execution, and day-to-day success with cross-channel marketing campaigns.

Brief Development

  • Translates business problems into strategic recommendations and creative briefs to inform how creative comes to life across multiple touchpoints.

  • Partners with the integrated team to adjust and optimize marketing programs based on client needs and to ensure individual program elements stay on strategy.

Market Landscape

  • Maintains an acute knowledge of our client’s industry/category with an ability to anticipate changing market conditions and proactively implement new strategies

Leadership & Collaboration

  • Creates solid client relationships and becomes a trusted advisor

  • Builds strong agency team relationships

  • Presents strategies and frameworks to internal and client teams

Qualifications

  • 7-10 years in strategy and communication/connections/engagement planning in an agency setting

  • Strong understanding of digital marketing channels including email, social, display and search

  • Deep understanding of e-commerce platforms, and the role they play in consumer journeys and brand ecosystems

  • Ability to think strategically (not just tactically)

  • Experience with insight tools (Resonate, Mintel, Nielsen, CIM, Google…) and interpretation of client ad-hoc research (quant & qual)

  • Excellent written and verbal communication & storytelling skills

  • Ability to work independently on a project or in a team environment

  • Experience managing direct reports

Job Location: Remote

Position Type: Full time

Reports to : Group Director, Head of Digital and Experiential Strategy

Experience: 7-10 years experience as a strategist within an agency

Travel: Currently N/A, all work is remote. Travel may be expected up to 20% as pandemic restrictions lift.

About AMP Agency

AMP Agency is a national full-service, integrated marketing agency. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.

AMP Agency is committed to Diversity, Equity and Inclusion. AMP is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. AMP Agency does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age or other legally protected status. We prohibit harassment of applicants and employees based on any of these protected categories.

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Job Purpose

The Associate Director Strategy & Planning serves as the business leader responsible for all Strategic Planning services and support activities and provides leadership of the Strategy and Planning team while providing accountability for the company’s strategic goals. Primary role is to provide strategic development and program planning of all events and special projects in order to drive the achievement of budgeted revenue targets and grow the business through new value propositions, with and through a team of direct and indirect reports. The Associate Director Strategy & Planning is high visibility position responsible for the direction and management of Strategy & Planning including; competitive insights, custom client research, shopper insights and syndicated/research data analysis to drive creative strategy, program and presentation development.

Essential Job Duties and Responsibilities

Managing Strategy & Planning within the Sales Ecosystem

•Work closely with VP Client Services to align and prioritize strategy and planning activities to support sales and EBITDA goals

•Work closely with VP Client Services / Cross Functional teams to ensure customer’s expectations are met and overall business plans and strategies are achieved

•Build and manage internal cross-functional teams of subject matter experts and/or to ensure strategic planning business wins

•Lead the development and implementation of new strategic planning initiatives from initial concept discussion with client, competitive analysis, strategy development, proposal creation to obtaining approval from senior management teams

•Present strategic frameworks for brands/categories/strategic initiatives based on a customer-centric approach that is rooted in customer insights, category business analysis, competitive brand activity, etc.

•Target opportunities for growth, support the development of winning proposals, and maintain opportunity momentum to expand client revenue and connectivity

•Conduct store or event checks while programs are executing to better understand the in store execution and opportunities to improve

Client and Cross Functional Leadership

• Travel to customer and client locations to participate in key meetings to obtain valuable onsite knowledge of team dynamics, and customer and client operations.

•Research competitive activity in focus customers to help drive innovation and growth.

•Work with internal client and external customer to identify insights and define solutions for customers that drive brand/category/channel growth for client

•Engage concepting and creative teams on all projects to ensure creative materials tie back to the brand or client’s objectives and strategic initiatives

•Work with Leadership and Cross Functional Teams to gather and monitor client intelligence, build client executive business relationships and resource alignment

Insights/Research/Analytics

•Strengthen research and analytical skills through increased usage, obtaining training or partnering with client or Cross functional teams on best practices, new capabilities/systems or on specific databases of information (e.g., Nielsen, IRI, Simmons).

•Work with company Teams, including the SMARTeam, to gather sound insights and research to develop strong strategic customer plans.

•Ensure that all recommended program concepts and ideas are rooted in customer and category/brand insights

•Drive proactive growth opportunities by channel category or adjacent service segment by identifying business and market trends.

•Manage the analysis process for current year activity to help drive development of future plans

Coaching for Sales Results

•Observe team member behavior to identify strengths, weaknesses, and opportunities for improvement

•Balance corrective with positive feedback to ensure optimum guidance and performance improvement

•Leverage motivation as a key enabler of client performance

•Demonstrate and mentors expected service behaviors

Supervisory

•Directly manages assigned direct reports

•Hires, retains, trains, coaches, guides, directs, develops and empowers direct reports using company-wide processes, tools and resources

Supervisory Responsibilities

Direct Reports

  • Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources

Indirect Reports

  • May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

  • Travel and Driving are essential duties and function of this job

  • Travel up to 5%

Minimum Qualifications The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

Education Level: (Required): Bachelor's Degree or equivalent experience

Field of Study/Area of Experience: Click here to enter text.

  • 8+ years of experience in Strategy Development, Project Management, Client Services & Managing a Team

Skills, Knowledge and Abilities

• Strong Analytical and research Skills

• Ability to research and analyze data effectively

• Track record of building and maintaining customer/client relationships

• Strong leadership ability with customers and associates

• Flexible and adaptable, able to change and alter according to changes in projects or business environment

• Ability to work collaboratively with colleagues and staff to create a results driven, team oriented environment

• Ability to create innovative business strategies that drive value and create growth

• Demonstrated ability to provide cross-functional leadership

• Must be proactive and passionate with a dedication to industry leadership

• Well-organized, detail-oriented, and able to handle a fast-paced work environment

• Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers

Environmental & Physical Requirements

Office / Sedentary Requirements

Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

Additional Information Regarding The Company Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Job Locations US-N/A

Primary Posting Location : Address N/A

Primary Posting Location : City N/A

Primary Posting Location : Country US

Requisition ID 2022-420173

Position Type Full Time

Category Marketing (Corporate): Integrated Marketing, Experiential Marketing

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