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Advantage Solutions Lead Generation Specialist in United States


Lead Generation Specialist

ATLAS Technology Group Inc. is located in Bentonville, Arkansas and is one of the fastest growing Business Intelligence software companies in the Region. ATLAS specializes in Retail Analytics, servicing more than 300 vendors in the Retail Industry. If you are self-motivated and looking for a position where you can make an immediate impact, ATLAS would be a great fit for you.

We are seeking a highly talented Lead Generation Specialist is a high visibility position responsible for providing top-notch account management to our best-in-class clients. The Lead Generation Specialist will implement business development initiatives, grow and improve client relationship management generate successful sales growth. This Key Account Manager will place a strong emphasis on selling Road Show Events, cold calling, headquarter presentations and overall growth strategies. As part of our winning team, you’ll receive top-tier training, competitive base salary, and a comprehensive benefits package all with the opportunity for career growth. So, are you ready to be a key account manager and use your B2B marketing skills to help clients grow?

Take this opportunity to join the Company, North America’s leading business solutions provider and build your career working with amazing people in a growing industry! Apply today!

What we offer:

  • Full-Time Benefits (Medical, Dental, Vision, Life)

  • 401(k) with company match

  • Training and Career Development

  • Generous Paid Time-Off

What You’ll Do:

  • Use prospecting strategies to lead initial outreach to prospects and build relationships with key decision makers at targeted accounts.

  • Collect & analyze potential customer’s critical business needs and challenges, identify, and qualify their budget, timelines, business issues and obstacles for hand off to appropriate sales individual.

  • Determine prospect’s interest in and make recommendations on appropriate Atlas product and services options

  • Work the assigned territory and cover as many contacts as possible

  • Participate in the sales opportunity reviews and reach out and collaborate with the appropriate Account Managers in your territory.

  • Achieve quarterly lead generation goals set by sales management.

  • Communicate effectively with Sales management in-person, via phone, e-mail, and regular updates in the system.

  • Use independent judgment to qualify and validate inbound and outbound leads via the phone, web, email, corporate events, and direct mail campaigns.

  • Use independent judgment to create, analyze and execute pre-packaged multi-part marketing and lead-generation programs.

  • Track relevant sales activities & admin in the sales system (e.g. call activity, lead qualification details, lead pipeline, opportunity pipeline) to aid in maintaining communications within sales.

  • Use professional experience to overcome objections and effectively communicate Atlas’ value propositions to key decision makers regarding appropriate Atlas product offerings.

  • Actively participate in the innovation of new techniques and strategies for marketing Atlas’ products to secure new accounts.

What we are looking for:

  • Minimum 3-5 years inside sales/telemarketing w/ experience in software industry.

  • Personable, outgoing, helpful, able to initiate conversation and communications in an engaging manner.

  • Proven track record of exceptional lead generation results.

  • Experience working in a team sales environment.

  • Able to handle projects with minimal direction.

  • Knowledge of CRM/Contact Manager software required; experience with Microsoft Dynamics or a plus.

  • Retail, CPG experience a HUGE plus.

  • Data syndicated technology sales also a plus.

  • Superior oral and written communication skills.

  • Minimal travel required.


The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Position Summary

The Business Development Manager manages sales programs and strategic planning initiatives within a specific department of the business to ensure sales targets are met. This role may be dedicated to servicing one significant client or responsible for multiple client’s goals and encompassing customer relations and implementation.

Essential Job Duties and Responsibilities

Revenue Budget Achievement

Achieve P&L targets; manage business for each client(s) assigned Implement marketing strategies and analyze trends and results to achieve department/client income and expense budget goals.

Own and drive revenue growth; identify opportunities and align business unit resources to secure those opportunities.

Client Quota Achievement

Meet and/or exceed Clients’ goals for sales, distribution, pricing, shelving, and promotional volume.

Identify and provide services to support the “Customer as Clients” Develop and launch strategies to pursue new opportunities.

Client Key Performance Indicators


Manage and maximize manufacturer marketing/promotional funds to achieve sales goals while staying within financial guidelines.

Identify opportunities and close white space within the market.

Implement customer headquarter calls and penetrate key positions at retailer department.

Business Management

Organize business unit team to retain and expand upon all client relationships.

Assist team to navigate in the larger company organization to align needed resources and support to ensure specific client and/or customer initiative success.

Facilitate communication, opportunities, challenges, and workflow to other team members and attend all client meetings and reviews.

Supervisory Responsibilities

Direct Reports

This position does not have supervisory responsibilities for direct reports

Indirect Reports

This position does not have guidance or mentoring responsibilities for indirect reports

Travel and/or Driving Requirements

Driving required on an as needed basis.

Travel up to 40%

Minimum Qualifications

Education Level: (Required) College degree or equivalent job-related experience.

Field of Study/Area of Experience:

2 – 5 years relative work experience in applicable field.

Skills, Knowledge and Abilities

  • Proven track record in sales strong sales presentation/development skills.

  • Working knowledge of syndicated data forecasts, sets objectives, anticipates, structures tasks and establishes priorities.

  • Accurately scopes out length and difficulty of tasks and projects strong sales presentation development skills.

  • Outstanding written and oral communication skills.

  • Demonstrates commitment to meeting or exceeding customer expectations, effectively solicits and responds to the needs of the customer both external and internal.

  • Works cooperatively with others toward common group objectives, demonstrates respect for the ideas and contributions of other team members, cultivates positive relationships with other associates, and provides assistance and support to others.

  • Tools/Software Intermediate Microsoft Office Suite skills

  • Strong understanding and utilization of proper safety techniques and correct use of equipment when appropriate

  • Executes verbal and written business communications, in a manner that effectively achieves business objectives.

Environmental & Physical Requirements

Office / Sedentary Requirements

Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

Additional Information Regarding The Company Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Job Locations US | US-FL-Carrollwood

Postal Code 33618

Primary Posting Location : Country US

Requisition ID 2021-395737

Position Type Full Time

Category Business Development